Year: 2021

Client: NCC

Focus: Customer insights and future trends in real estate and infrastructure

NCC, one of the Nordic region’s leading construction companies, was building a new digital strategy around data and digital construction. To set the right priorities, they needed to understand what their customers and partners will actually need in the years ahead.

We interviewed 27 senior leaders from property owners, infrastructure, energy, telecom, transport and technology, including Vasakronan, Castellum, Akademiska Hus, Trafikverket, Vattenfall, ABB and Ericsson.

The study identified six trends reshaping the industry. Property owners are moving from renting space to selling services, as offices are used only around 10 percent of the time. Digital twins capture the building at handover but not the 50+ years of management that follow. Customers want contractors who take a greater role in the aftermarket, and real climate data in place of standard values.

We delivered an insights report, a summary of the data points customers say they need, and presented the findings to NCC’s head of digital transformation and head of sustainability, as input to the priorities for NCC’s digital development.